How the Information Age Is Making Skincare Too Hard
The folks behind the Poethique brand of natural skincare products believe in the concept of beauty at every age. They practice a philosophy of accumulating centuries of beauty knowledge and combining it to create skincare products that work without relying on harsh chemicals. Their approach is one based in simplicity.
Simplicity is one of the things that sets Poethique apart. Many of their competitors have taken just the opposite approach, and it is making skincare too hard for too many consumers. Just ask anyone who spends 30 to 60 minutes per day going through a complicated skincare routine.
If you think 30 to 60 minutes is an exaggeration, you haven’t heard of the 10-step Korean skincare routine that took the world by storm earlier this year (2018). If you follow each of the 10 steps in succession, it’s going to take you at least that long. It might take you longer depending on how quickly you work.
Too Much Information Can Be Bad
In fairness, most of the ingredients involved in the 10-step skincare routine are ingredients that have been used effectively for generations. The ingredients Poethique uses in its products are also known to enhance beauty. So what is it about the modern era that’s making things so hard? Too much information.
The information age was supposed to usher in an era in which information was so readily accessible that society could do away with paper. It was supposed to usher in a period of more leisure resulting from not spending so much time trying to get our work done.
Both of those benefits have been realized to a certain degree, but the information age has ushered in an unintended consequence: we are overwhelmed with information. So much information flowing so freely across the internet makes it easy for a manufacturer to promote a new ingredient as the holy grail of skincare.
All it takes to win customers is a blog post or two built around impressive terminology that sounds good to uninformed readers. A well-written post can hook them in no time. The problem is that having too much information to work with causes people to keep adding new products to their skincare routines without knowing if these do anything.
Conflicting Messages Add to the Problem
Another unintended consequence of the information age is conflicting messages. This is certainly a problem in both skincare and health and beauty. One source will claim gold and silver are two ingredients that can change your skin forever. Another source will claim that gold and silver skincare products are nothing short of a scam.
All these conflicting messages leave consumers at a place of not knowing who to believe. They are left to fend for themselves. What’s the result? Consumers tend to believe whatever sounds most appealing. They tend to place more weight on what people are sharing on social media rather than on what science says. And so they continually add to their skincare routines every time something new catches the eye.
Skincare Can Be Simple and Effective
Poethique’s approach to skincare is a simple one. It is an approach more Americans would do well to adopt. Skincare does not have to be complicated, nor should it be. It can be simple and still be effective regardless of age, skin type, budget, etc.
If skincare is getting too hard for you, maybe it’s time to step back and start over. Maybe it is time for you to get back to the basics of cleansing, moisturizing, and occasionally exfoliating. Simplicity could be the perfect solution for you.